I spoke with Target headquarters in MN to get the inside scoop on all these new brands Target has.  A New Day is one of my new FAVS.  So many fun current pieces and good quality.  Here is what they told me:

“A New Day (a.n.d.) is our new women’s apparel and accessories brand.  It launched in early September, debuting a modern classic aesthetic with modernized prints and patterns.  Additionally, the brand is focused on building confidence through versatility.  This is a storytelling brand and reflects the idea that there’s “always something more.” This brand is meant to convey a feminine aesthetic, with confidence and a little wink.”

I have been loving all the embroidery this fall and found this adorable jacket and tank.  I wore this last week to a business casual meeting I was at in Kansas City and got so many compliments.

Business Casual meeting

Embroidered-Military-Jacket

Embroidered Military Jacket | Polka Dot Top | Kut from the Kloth Jeans (Dark Wash) | Halogen Belt | TOMS Majorca Peep Toe Booties (36% off) | Treasure & Bond Set of 11 Bangles | Nadri Hoop Earrings (Gold)

 

 

 

 

 

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Heading to work

Embroidered-Military-Jacket

Embroidered Military Jacket | Who What Wear Tank | Nadri Hoop Earrings (Gold) | Kendra Scott Cuff (Gold) | Cece A-Line Skirt  | Sole Society ‘Susan’ Faux Leather Tote (Comes in 3 colors) | Leapord Vince Camuto Pumps (very similar)

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Evening out

Embroidered-Military-JacketEmbroidered Military Jacket | Who What Wear Tank | Fashionable ‘The Skinny’ Jeans | Nadri Hoop Earrings (Gold) | BP. Clutch (No longer available but similar here) | Kendra Scott Cuff (Gold) | Leapord Vince Camuto Pumps (very similar) | Vince Camuto Lace-Up Bootie (50% off and comes in 3 other colors)

 

 

 

 

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