Mom to Mom

Mom to Mom-Angela co-creator of Kidzxplor

Angela Sandler

Background of Kidzxplor

Angela Sandler is the Co-Founder/CEO of Kidzxplor– a revolutionary app and web-based membership that connects families with local activity & experience partners. Kidzxplor strives to help kids find their passion by making parents lives a bit easier. Kidzxplor is a subscription-based B2B and B2C partnership that works in tandem with local business owners to manage their activity open inventory and redistribute it via Kidzxplor where consumers can attend a variety of activities, all on one platform. Kidzxplor takes the stress out of the search and discovery of activities- often a daunting task for parents. By utilizing technology, Kidzxplor is a one-stop-shop for all activities kid. Parents can purchase Passes through Kidzxplor on a monthly basis or via a la carte packages. There is never any commitment and flexibility is key.

Angela is a business manager with over 19 years of proven results in brand management, new product development, strategic planning, marketing, and sales. An intuitive marketer with a keen sense of timing to identify and capture emerging market opportunities. Angela started her career at May Department Stores and has worked for a variety of companies launching new brands, and developing existing brands such as Victorinox Swiss Army, Timberland, Carhartt, Jonathan Adler and BMW. Angela was recognized as one of 200 female founder startups selected by Rent the Runway Foundation and UBS, to participate in the 2017 Project Entrepreneur intensive.

Angela was born and raised in St. Louis and attended the University of Mississippi (Ole Miss).  She is married to her husband, Andy, and lives in Creve Coeur with her daughter Joie, and a son, Grant.  In her free time, Angela enjoys spending time with family and friends, running and doing yoga, and traveling wherever and whenever she can.

Kidzxplor currently operates in St. Louis, Missouri and Houston, Texas.

Angela’s goals for Kidzxplor in the balance of 2018 is to continue to grow the events side of the business, network with more businesses, and continue to connect parents to opportunities in their community.

Social handles:



Twitter: &


Business Questions

Why/ When was the Kidzxplor app created?  The Kkidzxplor concept was created in September of 2015 on Miami Beach.  Attending a mutual friends 40th birthday celebration, after a walk on the beach complaining about how much we were spending on kids activities and the commitment involved- we felt there had to be a better way.  We were all ClassPass users and felt that the same concept could easily be adapted to kids activities and that the concept made even more sense since kids are finicky and often must try many things before they find their passion.  After the trip- we started the process of developing the technology and then launched to the public in August of 2016.

What is your favorite thing about being a woman-owned business?  The comradery.  I love working with different women business owners as we all really support each other.  We all face struggles in life that men don’t experience- the balancing of both the business, our families & children, running a household, and also trying to keep ourselves happy and healthy.  There is a lot of struggles in finding a balance or happy medium and women understand this.  We all can commiserate and help each other find solutions and support together.

How has your business evolved?   Our business has evolved very much from the beginning.  From the start, we have always been passionate about offering families experiences- and those experiences have now grown to include events, birthday parties, and finding unique experiences you cannot find anywhere else- much more than just taking an art or music class.  Initially, we were 100% focused on the child, and now we are moving towards being more focused on the whole family- mom, dad, and kids.  We also, in the beginning, were very focused on the consumer, but as we have developed- we find that the businesses are also a big part of the equation.  ALL businesses are looking to bring families in their doors – we have found that these businesses include retail, restaurants, services, etc.- much more than just the original kid’s activity providers we started with.

What’s the biggest challenge about creating an app?  The biggest challenge with building an app being a startup is budget.  App’s and tech can be very expensive and as you grow as a company- there are always additional improvements and updates you would like to make to improve the experience, which can be very costly.

What are your favorite mom apps?  I love Apps!  I use so many to help!  My favorites include Blinklist, kidzxplor (of course!), Mind/Body, Apple Music, Venmo, Open Table, Postmates, Shine, and The Skimm.  I don’t know if those are all Mom-App’s- but they sure help me manage my life!

You recently hosted an amazing Mod Mamas event.  How did you get the idea?  Moms today are so busy and rarely have a day to themselves to help nourish their mind, body, and spirit.  Mod Mama’s was created as a one-stop-shop for busy Mama’s to help them experience community, education on key topics for Mama’s, fitness, food, and friends all in one place.  It really was developed out of what we personally felt that we would like and enjoy and how we felt we could bring the best information these Mamas in small bites.

What do you want people to know about Kidzxplor?  Great question!!!  I think there is still a lot of confusion about kidzxplor and what it offered and how it works.  I think the main thing is that its such an incredible savings over retail!  You can pick and choose, on your schedule, what works for you and your child.  You can purchase credits that allow you to drop-in to whichever activities you want – there is no commitment, no membership, and it’s completely flexible to your needs.

Mom Life

Angela Sandler

How do you balance work and family?  I am not sure there is ever a balance- it’s more of an ebb and flow.  Some weeks are busier with families, some weeks are work heavier, some weeks you can breathe.  I do a lot of outsourcing to help.  I want to be having fun and enjoying my children when I am around them- so I try to offload the things I don’t like doing so that when they are home- I can be with them.  I hire someone to do our families laundry so that is taken care of, I order all my groceries online, I use a lot of app’s to have streamline processes, and I use my calendar to schedule everything to make sure that everything has it’s place- particularly exercise so it doesn’t get lost.

What are qualities you try and role model for your kids?  Kindness 100%.  There is never a reason not to be kind.  Thinking positive and looking for the good in most things.  I also really try to make my kids self-reliant.  I don’t do a lot of things for them that they can do themselves and I tend to let them manage their time and their actions- I don’t fight their battles and I look forward to opportunities for them to make mistakes (in reason) so that they can learn from them.

What would you tell your younger self? It’s all going to be OK.

Who inspires you?  I am really inspired by my business coach Erin Joy- and also female entrepreneurs that are making their dreams happen.

The advice you’d give to other working moms?  Take a deep breath- and outsource, outsource, outsource.


What is your guilty pleasure? Hmmmm… probably alcohol.  Truth.

What do you put in your coffee?  Hazelnut creamer from Trader Joes at home, half and half at coffee shops

Favorite workout?  Shred415 – hands down.

What is one thing you cannot go to bed without doing?  Checking Instagram

Best place in the world you have been?  There’s too many to mention!  Hong Kong, St. Lucia, Bangkok, Venice, Barcelona.

Your bucket list is The Maldives, Phuket, Galapagos’, Canary Islands


If you missed the other Mom to Mom check out:

Mom to Mom with Stephanie Pohlman Designs:
Mom to Mom Meet Sarah









Meet Stephanie Pohlman from Stephanie Pohlman Designs.
Stephanie has helped me design my entire home.  I love working with her because she designs for spaces that need to be, not only beautiful, but functional for my entire family.  Having two boys doesn’t mean I have to sacrifice on style.

Stephanie Pohlamn Designs

My name is Stephanie Pohlman, and I grew up in Saint Charles, MO!  Ever since “Trading Spaces” and “While you were out” aired on TLC in 2000, I have been obsessed with interior design. I went to Mizzou to follow my passion to be a designer and graduated in 2012. I worked for another designer and a builder before having my baby girl in January of 2017, which led me to start my own business.  After having my daughter, I realized I needed to have more flexibility and control my work hours.  I am married to my best friend, Matt and we have one little girl, Rey who is 15 months old!

Social handles:

IG: StepaniePohlmanDesigns
FB: Pohlman Designs on Facebook

Why/When did you start your Stephanie Pohlman Designs?

In 2016, I was working for a custom home builder part time and decided to start Stephanie Pohlman Designs on the side for some extra cash. After having my baby girl in January 2017, I decided it was the right time to start my business full time to allow for more flexibility with my work schedule. I gave it a shot in May of 2017, and it’s thrived ever since!

What are your favorite things about designing client homes?  

I love to see their reaction when my vision comes to life. My favorite is when my clients let me design while they are gone for the day and come home to a finished product. Receiving a text saying how much they love it, makes all the hard work so worth it! I can easily say I never dread a day of work. I mean I get to shop for a living, it’s pretty much a dream!

What’s the biggest challenge?

The biggest challenge is the very beginning of a job, trying to pinpoint my client’s style exactly. Everyone has something different they want for their own home, and it’s my job to figure that out!

Where do you get your inspiration?

I follow a lot of interior designers on Instagram and love to browse Pinterest. A lot of times, I will be walking through the aisles of Home Goods before I come up with my ideas.

Who are your favorite designers?

Ahh, this is a tough one! Of course, I love Joanna Gaines from Fixer Upper. Who doesn’t? On Instagram, I am obsessed with Studio McGee. Her style is probably more modern than my own, but I love it!

Mom Questions:

How do you balance work and family? 

I try to remove myself from work after 5 and on the weekends, but of course, that isn’t always easy with owning a business. Luckily, my clients are all very understanding and let me choose family first if anything ever comes up. Otherwise, I just make time in the evenings and weekends to spend time with her and my husband.

What are qualities you try and role model for your kids?

I want her to see that you can follow your dream and make a living doing what you truly love!  I also try to live a healthy lifestyle by exercising and staying active.

What would you tell your younger self? 

To take more business classes! Haha

Who inspires you?

My mom, she’s my biggest cheerleader!

The advice you’d give to other working moms?

To try to remove yourself from work while you are with your kiddos, even though I am guilty of this sometimes. We need to embrace every second with them because time flies!

Personal Questions:  

What is your guilty pleasure? 

Reality TV, especially Big Brother and the Bachelor/Bachelorette!

What do you put in your coffee?  

Natural Vanilla Creamer.

Favorite beauty tip?

Drink lots of water. 😊

Favorite beauty product?

Anyone who really knows me, knows I am not very good with makeup or beauty products.  So any advice here is welcome! Haha

What is one thing you cannot go to bed without doing?

Brushing my teeth and washing my face.

Best place in the world you have been?  Bucket List travel spot?

Jamaica for my honeymoon was absolutely beautiful. Australia is on my bucket list!


Read the other mom to mom questions here.






Sarah Out and About

Mom to Mom

Hey, I’m Sarah.  I’m a working mom with two high-energy boys in St Louis, Missouri.  I work as a pharmaceutical sales rep for a fortune 500 company. I love spending time with my family and friends, traveling, planning parties and all things style.  Every day I try to find a balance between work/family and live life to the fullest by always have something fun on the horizon.

Social handles:

IG: SarahOutAndAboutBlog
FB:  SarahOutAndAbout
Twitter: @sarahoutandabout

Blog/Business Questions:

Why did you start your blog?

I wanted a way to connect with other working moms who have similar interests and needed a fun creative outlet away from work.  My goal for the blog is to be a platform where moms can share conversations, tips and tricks, ideas, new hot spots, good deals, like you’d share with your best girlfriends.  As my my 3 year old Mason says “Sharing is caring.”

What are your favorite things about blogging?

A couple of my favorite things about blogging are:   meeting so many new people and learning something new.  Another favorite is brainstorming and coming up with the content to share with you.  

There are a ton of blogs centered around style and travel, but my blog is geared toward the busy/working moms.

Where did you get your IG handle?

I’m always on the go searching for new places to explore, so “Sarah Out And About” seemed perfect.

The advice you would give someone wanting to start a blog?

It is a lot of work.  It is extremely challenging operating a blog but if your blog is about all the things you would genuinely do in your life anyway it is so fun and rewarding sharing your passions and learning from others.  Find your niche and go for it!

Who are your favorite bloggers?

My FAV’s are:  @HiSugarPlum, @LivinginYellow and @LivingwithLandyn

How do you balance work and family?

It’s a daily challenge, but I try to maximize the time I have with my kids and make daily activities special.  We always have several outings planned, so when I get stressed with work, I have something to look forward to that’s a break from my job.  

What are qualities you try and role model for your kids?

  • Always set high goals, and give it your all.
  • Learning is a lifelong practice
  • “YOLO”, so make the most of every opportunity.
  • Failure is part of the journey, expect it and learn from it.  

What would you tell your younger self?

Life won’t always go as you planned.  Embrace the hard times, enjoy the great times, and be grateful for each day.  I’d also tell my younger self to be very particular with who you surround yourself with.  Find your tribe of positive people that bring you joy and energy.

Who inspires you?

My mom. Most amazing lady ever.  Beyond grateful for her.

The advice you’d give to other working moms?

Give yourself a break and don’t expect perfection.    You are doing a great job and don’t compare yourself to others.  Spend time doing the things you enjoy with the people you love.

Make the most of the time you have with your family.  Try to focus on quality time over quantity. I always try to be present, and embrace the individual personalities of my boys.

Personal Questions:

What is your guilty pleasure?

Magazines (LOVE them), Jet’s Pizza with turbo crust (cheap and sooo freeking good) and The cookie skillet dessert at Bricktop’s,

I also LOVE The Bachelor and Real Housewives!!  

A bad habit you want to break?

Drinking Diet Coke

What do you put in your coffee?

During the week just vanilla almond milk.  

On the weekends I add a packet of light hot chocolate to make a skinny mocha

What podcast do you listen to?

“How I Built This” by Guy Raz and “The Influencer podcast” by Julie Solomon

Favorite beauty tip?

My dermatologist told me sunscreen, Retinol, and moisturizer are the most important skin products.  Everything else is just marketing.

Favorite beauty product?

I could use help in the beauty department so I’d say self tanner.  I love a good spray tan from Shine and use the L’Oreal Self-Tanning Towelettes when I need a little glow.

Bucket List travel spot?

Iceland, my new obsession.
My other travel goal is to get my boys to all 50 states before they graduate.  

Best place in the world you have been?  

There are so many places around the world I’ve been that were amazing, but doing a photo safari in South Africa’s Kruger National Park was such a once in a lifetime adventure.  I also love Venice and Paris. As for the United States, I went to Alaska when I was 13, and it was an unbelievable trip. Hiking the Grand Canyon when I was 8 was also a highlight too.  I am at my happiest when I’m traveling to anywhere I have never been before.

Favorite App

Kidzxplor (mom lifesaver!)

Something people don’t know about you.

I grew up in a tiny town Gordonville Mo (population 500) just outside of Cape Girardeau MO

Craziest thing you have ever done?

Shark diving in South Africa

Most exciting moment?

In college, I went with a group of girlfriends to California.  We went to the Price Is Right and I ended up getting on the show and winning the showcase showdown.  Best day ever!!

I hope you enjoyed reading these FAQ and stay tuned for more mom to mom FAQ each week.  Drop me a line and let me know what we have in common.  I’d love to hear from you.

XOXO  Sarah